Digital Marketing is a complicated mix of different technologies, techniques, and disciplines which directly affect your marketing dollars effectiveness.
There are a lot of technical acronyms floating around the internet. These can be confusing, and sometimes daunting, for many businesses. We’ll outline a few of these terms for you to better understand what this all means for your business.
Search Engine Optimization (SEO)
SEO is a method of optimizing, for example, your website. The intended result for SEO work is to increase the Organic Representation of your business’s brand. When potential customers search for your services you’ll have a higher likelihood of being shown in search results. When conducting SEO work its important to understand that the results take time to represent themselves in organic search volumes.
Local Search Engine Optimization is similar to traditional SEO with some distinct differences. Local SEO is particularly great for businesses with storefronts – Brick & Mortar Brands – that have business hours. There are many ways for a potential customer to find a Brick & Mortar business. Some of the discoverable methods include Map Searches, Search Engine Results, Social Media Searches, and more – all of which are related to Your Businesses Address, its Geographic Location.
Pay Per Click (PPC)
Paying for Ad Placement online can be effective with gaining new customers, but PPC, sometimes called Search Engine Marketing (SEM), can also be expensive. It’s important to have a balance between visibility, keyword choice, placement, and cost. The effectiveness of PPC over time generally increases as live mixed-use testing (A/B Testing), shows which ad techniques (wording, colors, product offer, placement, use of Images or Video, etc) are the most cost-effective.
PPC shouldn’t be a throw money at a wall to see what sticks. There are more cost-effective methods. Once we find what Ad’s are most effective for your business we can crank up the “Ad Spend” and start creating a reliable, and consistent, sales funnel.
Common PPC networks for many businesses include Google AdWords (Text & Image), YouTube (Image & Video), Facebook (Text, Image & Video), Instagram (Image & Video), Bing (Text & Image), and Others.
Social Media Marketing (SMM)
Social Media Marketing has been a newer method when compared to SEO or PPC. SMM is a method of paying daily attention to your social media accounts including Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, LinkedIn, and Google+. The SMM tasks include creating engaging posts, monitoring post effectiveness, handling customer comments & inquiries, monitoring potential hashtags and trends for new marketing ideas, obtain new followers, gain partnership’s with influencers, and more.
Social Media Marketing is extremely effective over long durations of time. When compared to SEO (medium) and PPC (short), SMM takes a Long Time to gain momentum. Not to be dismissive, but SMM is arguably the most cost-effective strategy when analyzing long-term strategies.
Digital Marketing is a complex web filled with pitfalls and successes.
Importance of Quality Web Design
When considering Digital Marketing options there is one key aspect that is important to each option: Having High-Quality Web Pages as Landing Pages. If a customer clicks on your ad and they are led to a less then desirable web page, you will have a less than ideal conversion rate. This, in turn, will lose you sales and revenue.