Integration is akin to automation. Would you like to manually complete the same task,
Independent upon what CRM system you currently use – and if you don’t use one then you definitely should – we’re utilizing multiple integrations with HubSpot. These include
Integrating Gmail with HubSpot allows this CRM to access communication streams, new clients, new conversations for both inbound and outbound sales efforts. Meaning: You send a prospective client an email within your Gmail account will automatically add a new customer record in your CRM. Pretty cool Stuff.
Zapier is a different beast. You may have heard of the IFTTT (
Zapier is the service that integrates with both HubSpot and MailChimp. The following image shows the 4 basic integration apps that allow for the Pushing of New CRM Clients to Mailchimp and the Pushing of Unsubscribes from MailChimp to HubSpot. This is an example of how we created a bi-directional information flow between these two systems.
The best thing about this specific integration is that its 100% free (with usage limitations).